Tokenize the world
Coinswap provided a place to buy, sell, trade and store cryptographic tokens and create ICOs. It was one of the first major players in the ICO space, invested in by Mark Cuban and Bill Tai.
I joined at the inception as lead designer and created an integrated product and brand. At the time blockchain was a nascent technology that was advancing at a staggering rate. Along with market swings, regulatory decisions, and the nature of dealing with financial instruments, the product design process required a huge amount of adaptability and close co-operation with a wide array of stakeholders.
I detailed the unique UX design process on Medium, and shared a stage with world-renowned economist Nassim Taleb and The Watts Foundation at Blockcon 2018 to discuss the future of design in Blockchain.
- KYC and AML software.
- Crypto exchange
- Wallet software
- ICO Site-builder
- Collateral for partnered ICOs
- And more
My role also involved advising various partner blockchain apps, in industries including entertainment, aerospace, finance and gaming, something I continue to do to this day through my consultancy Lux Nova.